Health Tech Capitol | Kurbi: The digital wellness app
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Kurbi: The digital wellness app

Kurbi: The digital wellness app

Why would a young, successful entrepreneur from the East Coast with zero ties to the Midwest pick up and move to Madison, Wisconsin? One word: Epic.
His name is Wes Garnett Jr. and his startup company is Kurbi, though it’s not the same business he was in when he moved to Madison in 2015. That startup developed software to interact with Epic Systems’ MyChart, the patient engagement tool used by health care providers representing more than half of the U.S. population. Madison offers a thriving entrepreneurial ecosystem around health care IT innovation, and Garnett wanted to be part of it.
So why pivot to a new community and a new startup? He injured his back and became the patient. Kurbi is an app used by health and wellness professionals to improve and strengthen patient-provider relationships and outcomes. That’s the benevolent benefit. The economic incentive is that Kurbi promises to turn online visitors into leads, and then into customers.
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