06 Aug New app harnesses artificial intelligence to support fitness enthusiasts and coaches
If the name Revere Greist — co-founder of the new fitness app Zihi — sounds familiar, it could be because of his contributions to the behavioral health tech scene in Madison. In 2007, he launched Waypoint Health Innovations, which designs computerized cognitive behavior therapy programs for people with mental illnesses. Ten years later he founded MERET Solutions with his father, whose name may also ring a bell: psychiatrist John Greist, co-founder of Epic Systems Corp. and a computerized medicine pioneer.
Or it could be that you like to ride your bicycle in and around Madison and you use the Strava fitness app, downloaded by 76 million. “Ah,” you’re thinking now, “that Revere Greist.”
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