11 Dec Optometrist-turned-serial-entrepreneur Scott Jens brings software to the eye care industry
Scott Jens knew, from an early age, that seeing clearly is not something to take for granted.
Jens remembers how his brother, four years younger, had such severe myopia, or nearsightedness, as a child that he “couldn’t walk around a room” without glasses on.
It left an impression. Jens become an optometrist and in 1991, with a business partner, opened his first clinic, Isthmus Eye Care, at 3225 E. Washington Ave. A second clinic followed in Middleton.
By then, optometrists in Wisconsin started to expand their patient services beyond regular vision care to include treating eye diseases and minor surgical procedures, Jens said. Their record-keeping load quickly rose.
Like electronic health records charting so many other aspects of a person’s health, Jens envisioned specialized software that could track patients’ eye care and eye clinic appointments.
“Eye doctors generally run smaller health care businesses, with one to five doctors and a staff of five to 25,” which was not the sort of client the major electronic health records developers were focusing on, Jens said.
So he teamed up with Jim Schneider, a Whitewater native and UW-Madison computer science graduate, and they founded RevolutionEHR, offering cloud-based electronic health records for optometrists and ophthalmologists.
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